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Want to get an estimate?
or simply want to discuss your next project? Click
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MarketSharx/ca
is a proud certified developer of Authorize.net's ecommerce payment
solutions.
Need help
integrating your Authorize.net payment gateway? Click here
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Once your website is ready and live,
part of your success will depend on effectively generating traffic,
interest, and attracting loyal customers to your ecommerce website. A
successfully developed ecommerce website is already the greatest marketing
tool for your company. Supported by a thriving online marketing
campaign, your website will be on the right path to bring your company
long-term profits.
Online marketing is a combination of
customized tactics aimed at increasing your website’s visibility, traffic,
and overall return on investment.
A few of the most popular online marketing strategies include Search Engine Optimization
(SEO), and Pay-Per-Click
Advertising (PPC). Given the continually expanding number
of marketing opportunities offered on the Internet, all successful online
marketing campaigns are driven by a clear understanding of your company’s
individual goals, needs, and market.
What We Can
Do:
MarketSharx.ca can
help develop a tailored marketing campaign that will boost traffic,
increase visibility, and generate more ROI based on your individual goals
and needs.
As always, we tailor each of our
services to ensure that your website will work for your individual goals.
The above list is by no means comprehensive of everything we can do. Given
that online marketing is a rapidly changing process, please do not hesitate
to ask about a specific online marketing service that is not listed above.
We will create an online marketing plan based on the needs of your company.
- Search Engine Optimization (SEO)
Improving your website’s visibility in
major search engines is a key strategy for generating traffic on your
website. Major search engines are the primary source of all website traffic
. When internet users search for a product or service, they will likely use
a major search engine to produce hundreds of thousands of web pages related
to their specific keywords. Think back to the brick and mortar store owner;
a solid marketing plan with advertising and publicity allows the owner to
bring in new customers who would have continued shopping at the competing,
established, reputable stores. Online, search engine optimization is the
process of increasing a new website’s online visibly and search engine rank
in order to compete with larger, relevant, higher-ranking websites.
Improved visibility within the search results of major search engine will
increase the volume and quality of traffic to your website. In order to
increase your ranking in search engine results, your website will benefit
from having appropriate text with relevant and effective keywords in its
content. We can help handle many aspects of your SEO campaign, including:
- Keyword Analysis –
Based on our research on your online market, competitors, and
offerings, we will compile a list of relevant keywords that are likely
to generate the most traffic to your website.
- Meta Tag Optimization – Located
in the coding of your website, Meta Tags provide essential information
about your website to major search engines. We will optimize your Meta
Tags to include a maximum number of high-performing keywords, thus
aiding your search engine performance.
- Content Optimization – Web
content optimization is the process of creating online content that is
dynamic and relevant with numerous high-performing keywords.
Optimizing a website’s content increases search engine visibility,
further attracting potential customers.
- Link building – Certain
search engine algorithms take into account the number of external
websites that provide relevant links to your website. We will build
partnerships and conduct link exchanges with relevant websites in
order to increase the number of quality links to your site.
- Programming and Submitting Data Feeds – Data
Feeds are large, continuously generating programmed files, which
contain listing information about the products or services offered on
your website. These feeds are submitted to large database websites,
which then begin to syndicate your items, increasing your online
visibility as an ecommerce vendor. We will recommend, program, and
submit your feeds to appropriate listing websites.
- Tracking Code
Programming and Reporting
- Tracking code provides you
with essential information about visitors’ activity as they are
navigating your site. This may include tracking which links visitors
are using to find your website, and much more. We will program the
code, report and help analyze the data to optimize your search engine
ranking.
- Paid Advertising Management: Just as any traditional offline business owner will
take out advertisements in conjunction with a store opening, it is
equally as important for a new website to be advertised on the web in
order to reach your target audience more effectively.
- Pay-Per-Click (PPC) Advertising Campaigns - Pay-Per-Click advertising, such as Google’s
AdWords program, is a form of advertising for which advertisers are
charged only when web users click on a corresponding ad and are
redirected to your website. Text for PPC ads is created in conjunction
with a relevant list of keywords, which correspond to your products or
services. When users type these keywords into a search engine a list
of relevant PPC ads appears alongside the organic search results. PPC
advertising is an excellent way of increasing the number of relevant
visitors to your website. We can offer assistance and consultation in
the following applicable areas:
- Competitor Analysis –
We will analyze the ad copy, keywords, and rank of competing websites
in order to determine the best method for your PPC campaign.
- Keyword Analysis and Optimization –
Using our competitor research, we will assign a targeted list of
keywords to optimize your campaign and keep costs minimal.
- Ad Copy Writing –
We will carefully draft the text, determine the landing page, add
tracking code, and optimize the keywords for several versions of your
PPC ads in order to maximize quality clicks.
- Bid Management –
Based on our keyword and competitor analyses, we will set a maximum
bid price—a daily budget or cost-per-click—for each ad, and adjust
bids according to our performance rate analysis.
- Conversion Tracking and Reporting – Using
the tracking code from each PPC ad, we will track, report, and
determine which PPC ads are performing the best, and subsequently
modify the ad text, bid, and keywords as needed.
- Banner Advertising – Much like traditional offline advertising, banner
ads are placed on relevant websites in order to attract a specific
type of visitor. Just as a brick and mortar business owner might place
an ad in a trade print newspaper, we can recommend relevant online
resources for your banner advertising, and subsequently design, write,
add tracking and submit approved ads.
- Affiliate Marketing – Affiliate marketing is the relationship between
website owners (affiliates) and business owners (advertisers) in which
business owners provide commission fees to affiliates for linking and
advertising the goods and services on ecommerce sites. We will help
your website establish relevant affiliate relationships and manage the
technicalities of each partnership.
We welcome you to learn more about our
online marketing services by contacting us with
any questions or concerns you may have. If you are already eager to launch
your online marketing campaign and would like to receive a quote, please do
not hesitate to contact us through our pricing
page.
We look forward to the opportunity to help make your business a
flourishing online venture.
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MarketSharx.ca offers:
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Smarter Web Design
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Cutting-Edge Graphics
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Powerful Web Features
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Unparalleled Client Support
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Tangible Results
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Affordable Solutions
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